Hello I'm Aju Ashok —Product Designer.

I’m a product designer based out of bangalore

With over 10 years of experience in UX

2010 - Limtex Technologies (1 Year)

I started my career as a Web Designer cum Frontend Developer.

I started my career in 2010 with Limtex Technologies as a Web Designer cum Frontend Developer. During this period, I was involved in designing and developing user-friendly websites with clean layouts and responsive interfaces. My role allowed me to gain hands-on experience with HTML, CSS, and JavaScript, while also understanding client requirements and translating them into creative design solutions. This foundation helped me build a strong technical and aesthetic sense that continues to influence my work today.

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2011 - Softway Solutions (2.6 Years)

Next Chapter: Creative Designer

At Softway Solutions, I stepped into the next chapter of my career as a Creative Designer, focusing on visual storytelling and brand communication. I combined my technical skills with creative design to craft engaging visuals and marketing assets that aligned with brand strategies and enhanced user experience.

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2013 - MyParichay (1 Year)

Next Role: Senior UI Designer

At MyParichay Services Pvt. Ltd., I worked as a Senior UI Designer, creating intuitive web and mobile interfaces. I collaborated with product teams to deliver seamless user experiences and ensured visually consistent, user-focused designs.

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2015 - Accion Labs (4.2 Years)

Advancing to UI/UX Designer

At Accion Labs, I advanced into the role of UI/UX Designer, where I focused on crafting user-centered designs for complex enterprise applications. I worked closely with cross-functional teams to translate business needs into intuitive interfaces and engaging user experiences. My responsibilities included wireframing, prototyping, and conducting user research to ensure design solutions met both functional and aesthetic goals.

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2019 - MediaKind (6.8 Years - Present)

Designing Innovative Media Experiences at MediaKind

At MediaKind, I worked as a Senior Product Designer, creating user-focused designs for cutting-edge media and broadcast products. I collaborated with cross-functional teams to deliver intuitive, visually compelling interfaces that enhanced user engagement and product usability. My role involved end-to-end design, from ideation and prototyping to final UI delivery, ensuring a seamless experience across platforms.

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Recent Projects that I worked on

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MediaFirst is an end-to-end, cloud-native TV and video service platform developed by MediaKind. If a service provider wants to modernize their TV/video service infrastructure (moving from legacy hardware + STBs + siloed systems) toward a more agile, software-driven, multi-screen, streaming-friendly model, MediaFirst is positioned as one of their core platforms.

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MK.IO is MediaKind’s modern, cloud-native streaming platform built to simplify and accelerate video services (live and on-demand) at broadcast quality. It brings together ingestion, encoding, delivery, monetisation, security, and cloud orchestration into a single offering, suitable for both traditional media companies and newer entrants into video streaming.

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MK.IO Beam is a software-based, cloud-connected live-video edge processing solution designed for contribution, head-end, reception, and streaming workflows. It runs on commodity commercial off-the-shelf (COTS) servers (or certified appliances) and is integrated with the MK.IO cloud control plane for orchestration, monitoring and lifecycle management.

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The Process

These four stages summarize the complete UX lifecycle of above projects.